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Marvel's upcoming movie Ant-Man doesn't have near the excitement or expectation that Avengers: Age of Ultron had leading up to its release, but that isn't stopping Marvel from letting everyone know, this guy's an Avenger in his own right.

In his new TV spot and poster series, Ant-Man (Rudd) eschews The Avengers, choosing instead, to take matters into his own hands.

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Marvel's continued their tiny viral marketing campaign for July's Ant-Man with some amazingly tiny billboards. While the trailers are down-playing the humor of the next Marvel franchise, the other marketing channels certainly aren't taking themselves too seriously.

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It might not seem important that Evangeline Lilly got a haircut, but The Wasp is arguably more important in The Avengers universe than her main squeeze, Ant-Man. She's been there since the beginning and stuck around longer than Pym or Lang.

We still don't know if Lilly's character, Hope van Dyne will don the titular wings, but this haircut is one step closer.

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Looks like Scott Lang (Paul Rudd) will be a little disheveled and rugged. Remember, before he gets access to the shrinking powers of Pym Particles, he's a thief.

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