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A new epidemic of public charity-driven stunts is rising over the cultural landscape. The Today Show seems to love it.

Unlike the ALS Ice Bucket Challenge of yesteryear, the Twizzler Challenge affects the nerves and tests the endurance of all those who watch the grizzly act unfold.

If you're unfamiliar, the Twizzler Challenge tasks to people to Lady and the Tramp a Tizzler into an awkward kiss. The challenge is meant to raise money for Autism awareness.

allison williams,Kathie Lee Gifford,Regis Philbin,Twizzler Challenge,Lena Dunham,Merdith Vieira,matt lauer,hoda kotb,today show
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