Jay-Z welcomed the media and a bunch of other mega-huge artists to a March 30 press conference to relaunch his recently purchased music streaming service Tidal.

It's supposed to serve as some sort of musician-owned alternative to Spotify and Rdio, but the weirdness of the press conference might have eclipsed whatever the stars have to say about the $20-a-month ($10 for a lo-fi version) lossless service.

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